Coming Soon
For the age when every small thing feels significant.
A first watch.
One worth keeping.
You’re on the list. We’ll be in touch.
roots and wings, on a small wrist.
Coming Soon
A first watch.
One worth keeping.
roots and wings, on a small wrist.
For a Small Milestone
When I started looking for Claire’s first watch, I couldn’t find one that felt quite right. Not because there weren’t good options. Just because I was looking for something different. Something thoughtful. Something lasting. Something made with care.
That’s the watch we set out to make. One she can learn on, wear every day, and keep.
What we’re making
Not a phase.
Designed to grow with them.
Not built around features.
Built around moments.
Not made for screens.
Made for the real world.
Small wrist. Big moment.
In development
Square case. 32mm. Currently in development.
Most children’s watches are round. We didn’t see why they had to be.
the wrist in question
More than telling time
Time Passing
“How much longer?” Five minutes isn’t just a number. It’s something they can watch move.
The Shape of a Day
School at 8. Swimming at 4. Bedtime after dinner. The hands help children see where they are in the day.
Just Time
No notifications. No scrolling. No distractions. Just time.
Time isn’t just something to know. It’s something to understand.
Her name is Claire
TAIR:TAIR is named after the way she says her own name. She can’t quite get it right yet. It comes out “Tair Tair” every time.
I thought that was exactly right for a brand that also hasn’t got everything figured out yet.
I find the pockets of time where I can. After bedtime. On the commute.
Some days it feels like I’m not going to pull this off. But if I do, I think you’re going to love it.
Come follow along.
the Claire that called herself “tair tair”.
